Trademark Use

TRADEMARK USE

STUDENT ORGANIZATIONS
DEPARTMENTS & PROGRAMS
ATHLETICS
MASON KOREA

Use of Trademarks

Use of Mason’s trademarks on products must be in accordance with guidelines established by Creative Services, Intercollegiate Athletics, and University Policy 1130.

Mason’s trademarks may not be altered in any way. They also may not be used in conjunction with the name or trademark(s) of any other entity without prior written permission of that entity and the University.

All uses of Mason’s trademarks on products will incorporate the appropriate trademark designation symbols (i.e. ® or ™), unless otherwise approved by Trademark Licensing.

HOW TO REQUEST LOGOS

Mason users may obtain a copy of Mason logos via Creative Services after verifying their credentials.

Visit Trademark Licensing Guidelines for proper use of marks, names, and logos for any Mason branded products.

STUDENT ORGANIZATIONS

Step 1: Create Artwork & Obtain Artwork Approval

Student organizations must obtain design guidance and approval from the Office of Student Involvement prior to using a Mason trademark.

  • Review Trademark Licensing Guidelines for appropriate trademark designations and design guidelines.
  • Create artwork using an institutional or trade name per the Trademark Licensing Guidelines.
  • Once the artwork is created, send your artwork to the Office of Student Involvement for approval at sa@gmu.edu or call 703-993-2909.

Step 2: Find a Licensed Vendor

All products bearing Mason’s trademarks must be purchased from licensed vendors.  Follow the link below for lists of licensed vendors.

Purchasing Estimates: Whenever your product order reaches the threshold requiring additional vendor estimates, please remember that additional estimates must come from other Mason licensed vendors.

Vendor Waiver: If your desired product is not provided by one of our vendors, please submit a vendor waiver form. Once the request is approved, George Mason University will authorize the non-licensed vendor to use a specific trademark on a specific product order.

Step 3: Get Artwork Proof

Submit approved artwork to a selected licensed vendor and request a copy of artwork proof. When examining the artwork proof, be sure:

  • the logo is not distorted or resized disapproprtionaly
  • the appropriate trademark designation symbols (i.e. ® or ™) is located in proper areas

Step 4: Place Merchandise Order & Follow Up with Vendor

Authorize merchandise order and remind licensed vendor to submit artwork via Brand Manager 360 for final university approval.

DEPARTMENTS & PROGRAMS

Step 1: Create Artwork & Obtain Artwork Approval

Mason departments, colleges, organizations, and other internal departments may not assign rights or otherwise grant permission to any other entity for use of Mason’s trademarks for any purpose without prior review and approval by Operations & Business Services, Creative Services, and/or University Counsel.

  • Review Trademark Licensing Guidelines for appropriate trademark designations and design guidelines.
  • Create artwork using an institutional or trade name per the Trademark Licensing Guidelines.
  • Please consult your marketing team or Creative Services, if necessary.

Step 2: Find a Licensed Vendor

All products bearing Mason’s trademarks must be purchased from licensed vendors.  Follow the link below for lists of licensed vendors.

Purchasing Estimates: Whenever your product order reaches the threshold requiring additional vendor estimates, please remember that additional estimates must come from other Mason licensed vendors.

Vendor Waiver: If your desired product is not provided by one of our vendors, please submit a vendor waiver form. Once the request is approved, George Mason University will authorize the unlicensed vendor to use a specific trademark on a specific product order.

Step 3: Get Artwork Proof

Submit approved artwork to a selected licensed vendor and request a copy of artwork proof. When examining the artwork proof, be sure:

  • the logo is not distorted or resized disapproprtionaly
  • the appropriate trademark designation symbols (i.e. ® or ™) is located in proper areas

Step 4: Place Merchandise Order & Follow Up with Vendor

Authorize merchandise order and remind licensed vendor to submit artwork via Brand Manager 360 for final university approval.

ATHLETICS

Step 1: Create Artwork & Obtain Artwork Approval

Any and all use of the names, numbers, and/or images of Mason student athletes must comply with University policies and NCAA regulations. Questions should be directed to Trademark Licensing, who will consult with Mason Athletics.

  • Review Trademark Licensing Guidelines for appropriate trademark designations and design guidelines.
  • Create artwork using an institutional or trade name per the Trademark Licensing Guidelines.
  • Obtain artwork approval from your marketing oversight staff.

Step 2: Find a Licensed Vendor

All products bearing Mason’s trademarks must be purchased from licensed vendors.  Follow the link below for lists of licensed vendors.

Purchasing Estimates: Whenever your product order reaches the threshold requiring additional vendor estimates, please remember that additional estimates must come from other Mason licensed vendors.

Vendor Waiver: If your desired product is not provided by one of our vendors, please submit a vendor waiver form. Once the request is approved, George Mason University will authorize the unlicensed vendor to use a specific trademark on a specific product order.

Step 3: Get Artwork Proof

Submit approved artwork to a selected licensed vendor and request a copy of artwork proof. When examining the artwork proof, be sure:

  • the logo is not distorted or resized disapproprtionaly
  • the appropriate trademark designation symbols (i.e. ® or ™) is located in proper areas

Step 4: Place Merchandise Order & Follow Up with Vendor

Authorize merchandise order and remind licensed vendor to submit artwork via Brand Manager 360 for final university approval.

MASON KOREA

Step 1: Create Artwork & Obtain Artwork Approval

Mason departments, colleges, organizations, and other internal departments in South Korea may not assign rights or otherwise grant permission to any other entity for use of Mason’s trademarks for any purpose without prior review and approval by Operations & Business Services, Creative Services and/or University Counsel.

  • Review Trademark Licensing Guidelines for appropriate trademark designations and design guidelines.
  • Create artwork using an institutional or trade name per the Trademark Licensing Guidelines.
  • Please consult your marketing team or Creative Services, if necessary.

Step 2: Find a Vendor

All products bearing Mason’s trademarks must be purchased from reputable vendors. All vendors must obtain advance approval from Mason Korea to produce merchandise. Allow ample approval time to prevent any confusion or delays with your orders.

Step 3: Get Artwork Proof

Submit approved artwork to a selected licensed vendor and request a copy of artwork proof. Forward artwork proof to Trademark Licensing at trademrk@gmu.edu for final review and approval.

Note: Trademark Licensing staff must approve artwork proof prior to placing an order.

Step 4: Place Merchandise Order & Follow Up with Vendor

Authorize merchandise order.