We Are Mason

About We Are Mason

The “WE ARE MASON” program originated from a desire for the Mason community to show support and unity for George Mason University. ‘WE ARE MASON’ showcases the tradition, pride, and spirit that make us proud to be Patriots.

College Colors Day

Originating in 2005, College Colors Day is nationally organized by CLC. Celebrated the Friday before Labor Day each year, these days seek to promote the Mason Spirit by encouraging the Mason Community to don their green and gold apparel.

Spirit Fridays

Spirit Fridays, observed every Friday throughout the school year, seek to promote the Mason Spirit by encouraging students to wear their Mason Gear. Patriots found guilty of not wearing Mason gear are issued Spirit Violations by the Patriot Pride Patrol.

Get Mason Gear

Show your Mason style with branded merchandise.

Look for the Label

As the brand of George Mason University continues to grow, so does the threat of unlicensed merchandise. This remains a persistent concern for the university. As a Mason supporter, we need your help to put an end to this problem!

Why is this issue important?

  • It is illegal to use George Mason University’s registered marks & names without permission
  • Licensing Revenue provides for athletic student scholarships and programs
  • Licensed Vendors are required to join the Fair Labor Association. (www.fairlabor.org). Mason does not support sweatshop labor. The FLA contracts with us to enforce this.
  • Licensed Vendors are required to carry insurance that indemnifies and protects George Mason University
  • Licensed Products have been reviewed and approved with messages deemed appropriate to associate with our institution

We ENCOURAGE entrepreneurs to legally produce merchandise bearing Mason marks! We have systems in place to assist individuals and businesses through the licensing process.

So how do you tell if the product is licensed or not?

In order to tell if a product is licensed, look for the IMGCL Hologram Label

  

What is the IMGCL Hologram Label?

This holographic label can be found on the packaging or tag of all licensed products for sale in retail.

As far as on campus sales are concerned, the Campus Bookstore is the only store with the rights to sell merchandise. If you see someone else selling merchandise, it may not be licensed.

Please help! Don’t purchase unlicensed merchandise and, if you find it, please report a violation or call our director of licensing, marketing, and administration David Atkins at 703-993-3402.

Help us “Look for the Label” and strengthen our brand at George Mason University.

College Colors Day

College Colors Day is nationally organized by our partner, CLC, and was first celebrated in 2005. It always falls on the Friday before Labor Day. College Colors Day seeks to celebrate and promote the spirit that makes college traditions great, such as “back-to-school”, by encouraging students, faculty/staff, alumni and fans to wear apparel of their favorite college throughout the day of Friday, August 30, 2019.

George Mason University will celebrate College Colors Day on Friday, August 30. College Colors Day also kicks off another school year of Spirit Fridays at Mason where the Mason community is encouraged to wear Mason gear every Friday to show their spirit and pride. Wear your colors and be a part of College Colors Day!

How to Participate

  1. Wear Your Colors on August 30 wherever you are!
  2. Show Your Pride on social media using #WeAreMason and #CollegeColorsDay for a chance to win Mason gear.
  3. College Colors Never Fade.  Unleash your colors on the Merten Hall Lawn between 11am and 2pm on August 30 for FREE music, food, games, giveaways, prize drawings, vendors, photos, and fun with the Mascot and Cheerleaders. This event is hosted by shopMason.

Gear Up!

Get ready for the big day and stay tuned by following us on Facebook, Instagram and Twitter.

Haven't gotten your Mason gear yet? Find local and online retailers here.

2018 Participating Vendors

Spirit Fridays

Spirit Fridays, observed every Friday throughout the school year, seek to promote the Mason Spirit by encouraging students to wear their Mason Gear. Patriots found guilty of not wearing Mason gear are issued Spirit Violations by the Patriot Pride Patrol.

Don’t be in violation! Avoid a violation by following Article 1.G.11.

Article 1.G.11 of the George Mason University School Spirit Statute declares Fridays as Spirit Friday, and therefore, the school’s colors must be worn to show your pride in the University. The Patriot Pride Patrol is empowered to enforce school spirit. Anyone who does not wear Mason Gear on any given Spirit Friday is subject to receiving a Spirit Violation. The Spirit Violation provides a discount on Mason Gear at the campus bookstore to ensure your display of pride on future Spirit Fridays.

Join the Patrol Team

College Colors Day

College Colors Day is nationally organized by our partner, IMG College Licensing, and was first celebrated in 2005. It always falls on the Friday before Labor Day. College Colors Day seeks to celebrate and promote the spirit that makes college traditions great, such as “back-to-school”, by encouraging students, faculty/staff, alumni and fans to wear apparel of their favorite college throughout the day of Friday, August 31, 2018.

George Mason University will celebrate College Colors Day on Friday, August 31. College Colors Day also kicks off another school year of Spirit Fridays at Mason where the Mason community is encouraged to wear Mason gear every Friday to show their spirit and pride. Wear your colors and be a part of College Colors Day!

How to Participate

  1. Wear Your Colors on August 31 wherever you are!
  2. Show Your Pride on social media using #WeAreMason and #CollegeColors for a chance to win Mason gear.
  3. Unleash Your Colors on the Wilkins Plaza (Formerly North Plaza) between 11am and 2pm on August 31 for FREE music, food, games, giveaways, prize drawings, vendors, photos, and fun with the Mascot and Cheerleaders. This event is hosted by shopMason.

Become a VIP Patriot

Dress up like a True Patriot. Wear green and gold on College Colors Day and "Skip the Line."

Don’t want to wait in long lines on College Colors Day? Become a VIP Patriot for exclusive perks! All you need to do to join is wear green and gold the day of the event! "Skip the Line" to access shopMason and WeAreMason giveaways and games! However, if you’re not wearing proper green and gold Mason gear, you won’t be eligible for the VIP lines, so get creative with your gear!

VIP Patriot Benefits
• Faster access to shopMason and WeAreMason giveaways and games
• Get an exclusive free gift
• Showcase your green and gold Mason style to enter a special raffle

Gear Up!

Get ready for the big day and stay tuned by following us on Facebook, Instagram and Twitter.

Haven't gotten your Mason gear yet? Find local and online retailers here.

2017 Participating Vendors

2017 Event Contributors