We Are Mason

WE ARE MASON

The “WE ARE MASON” program originated from a desire for the Mason community to show support and unity for George Mason University. The program hosts numerous social events and online activities throughout the year bringing Mason Patriots together to share their love and support for the Mason Nation. Showcase the tradition, pride, and spirit that make us proud to be Patriots. Post your photos on social media with #WeAreMason, and you could be featured on the We Are Mason social media accounts!

Patriot Leaders

SPIRIT

FRIDAYS

Students at Tailgate Party for Men's Basketball Homecoming 2022

college

COLORS DAY

I Declare Photo

DECLARATION DAYS

I Declare!

Student lifestyle photos on Fairfax campus.

BRAND

INFLUENCERS

outdoor

EVENTS

ShopMason Kiosk Day 2018

SHOPMASON

KIOSK DAYS

SPIRIT FRIDAYS

Share your Patriot Pride and wear your green and gold every Friday throughout the school year. Patriots found guilty of not wearing Mason gear will be issued Spirit Violations by the Patriot Pride Patrol.

DON’T BE IN VIOLATION!

Article 1.G.11 of the George Mason University School Spirit Statute declares Fridays as Spirit Friday, and therefore, the school’s colors must be worn to show your pride in the University. The Patriot Pride Patrol is empowered to enforce school spirit. Anyone who does not wear Mason gear on any given Spirit Friday is subject to receiving a Spirit Violation. The Spirit Violation provides a discount on Mason gear at the Campus Bookstore to ensure your display of pride on future Spirit Fridays.

COLLEGE COLORS DAY

Wear your green and gold on National College Colors Day to show your school pride. College Colors Day is a national celebration organized by our partner, CLC, to promote the spirit that makes college traditions great. The celebration falls on Friday before Labor Day and encourages students, faculty/staff, alumni, and fans to wear apparel of their favorite college  –  MASON!

How to Participate

Wear your colors wherever you are

Wear green, wear gold at school, work, and everywhere between 6:00 am and 11:00 pm on September 2, 2022.

Show your pride on social media

Engage with us on "We Are Mason" social media by using #WeAreMason and #CollegeColorsDay and tagging us in your photos sporting Mason gear for a chance to win prizes.

Join us for an outdoor celebration

Join us between 11 am - 2 pm for an outdoor celebration! Sign up to shopMason newsletter for the announcement.

Student Declaration Day Image

DECLARATION DAYS

Going to college is a huge decision, and we want to be a part of your special day. Join the movement in April and share your Mason pride by submitting your decision at declarationdays.com. You will have a chance to win a $5,000 scholarship sponsored by Top of The World!

Student lifestyle photos on Fairfax campus.

BRAND INFLUENCER PROGRAM

Attention, Mason digital content creators—It’s time to showcase your brand creativity! Apply to become a shopMason influencer and share your Mason experience by promoting the shopMason and We Are Mason brands. Earn swag and prizes plus attend exclusive events for your participation! 

How It Works

Work with shopMason marketing team to share events, promotions, programs, and your experience at Mason on social media.

Influencer Perks

Apply Today

Tell us a little more about you by filling out a short form.

Mason Influencer

OUTDOOR EVENTS

Join fellow Patriots for festive celebrations in April and September with live music, fun games, swag, and free food. Explore goods and services from shopMason units, such as the Campus Bookstore, Mason Dining, Mason Card, Student Centers, and, of course, Trademark Licensing (We Are Mason). Also engage with several off-campus Mason Merchants and Patriot Perks members for exclusive discounts. Sign up to shopMason newsletter for the announcement.

KIOSK DAYS

Grab new Mason swag, try out snacks and beverages, and engage with staff from shopMason services to learn about goods and services that amplify your campus experience. Sign up to shopMason newsletter for the announcement.