School of Business Impact Product Shoot In Johnson Center Bookstore.

How to Get Licensed

Becoming a Mason licensee is the first step toward manufacturing Mason-branded products and doing business with the Mason community. Learn more about our license program and the application process today.

Bookstore George Mason University apparel.

Retailer Resources

Retailers have a unique opportunity to reach the growing Mason community in the DMV area and beyond. Look inside for 100+ approved licensees in a wide range of product categories for your next Mason merchandise.

Mason Bookstore Apparel

Get Mason Gear

Looking to add some green and gold to your wardrobe choice, your next celebration, or a unique gift for a special occasion? Check out the Mason-branded merchandise available in stores or online today!

College Color Days Image

We Are Mason

Showcase your Mason pride and join us for various fun spirit events in person and online. Participants will have a chance to win Mason swag or be featured on our social media accounts!

Student Organizations

Looking to purchase any Mason-branded apparel, swag, or giveaways? Check out Mason trademark use and approval process resources for student clubs and organizations.

Patriot Leaders

& Programs

Mason departments and programs must follow trademark licensing guidelines for all product purchases. Check out the resource page for more information.

Mason Madness 2019


Athletics and intramural sports have additional rules and guidelines to follow in accordance with university policies and NCAA regulations. Click the button below for more information.

Mason Korea

All entities at Mason Korea, including student organizations, programs, and departments, should follow the approval process and guidelines on Mason trademark use. For more information, visit the Mason Korea resources section.


Join us for a fun celebration on Tuesday, September 27, between 11 am – 2 pm, on the Merten Lawn! Engage with shopMason units, such as the Campus Bookstore, Dining, Mason Card Office, Student Centers, Wells Fargo, and several off-campus Mason Merchants and Patriot Perks members in this exciting outdoor event. Click here to learn more about the Amplify fall celebration.

Show your Mason pride and wear your green and gold on National College Colors Day, September 2, 2022. Engage with us on social media and join us between 11 am – 2 pm for an outdoor celebration! For event details, visit the We Are Mason event page.

Kick off Mason’s 50th Anniversary with a series of events, activities, and promotions. Visit the 50th Anniversary Merchandise page for a limited edition of apparel, home furnishings, jewelry, and more. 

From regalia and diploma frames to personalized class rings, yard signs, announcements, and custom blazers, there is a variety of Mason merchandise and gift ideas to celebrate our graduates. Shop in stores or online today! >>

Don’t see Mason products at your neighborhood stores? Let the store manager know you want them to carry Mason products. Also, let us know if you have asked a local retailer to provide Mason gear for sale. We can track requests and follow up so you can purchase licensed Mason gear at your favorite retail locations.

Spirit Fridays

Spirit Fridays

Wear your green and gold every Friday throughout the school year. Patriots found guilty of not wearing Mason gear will be issued Spirit Violations for a discount on Mason merchandise at the Campus Bookstore.
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Brand Influencers

Brand Influencer Program

Share your experiences at George Mason University while promoting the shopMason brand! Get invited to exclusive events and receive gifts and gear for your participation!
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